Quantitative ABCD Analysis of Green Marketing for Sustainable Development
نویسندگان
چکیده
Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues critical constituent elements. Design: Secondary source of data was referred for literature review focus group method is adopted to evaluate identified key attributes Findings: Identified Advantages factors shows more contribution towards sustainable development. Originality: highlights a broader deeper understanding contributing affecting marketing. Paper Type: Empirical Analysis
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ژورنال
عنوان ژورنال: International journal of case studies in business, IT, and education
سال: 2022
ISSN: ['2581-6942']
DOI: https://doi.org/10.47992/ijcsbe.2581.6942.0240